The year 2017 marked a significant turning point for Givenchy, a house steeped in haute couture history. While the year ultimately saw the departure of Riccardo Tisci, his creative vision dominated the landscape of the brand's output, leaving an indelible mark on the Givenchy aesthetic. This article delves into the multifaceted creative agency of Givenchy in 2017, examining the campaigns, collections, and the overall stylistic direction spearheaded by Tisci before his successor, Clare Waight Keller, took the helm.
Riccardo Tisci's Final Act: A Retrospective
Riccardo Tisci's tenure at Givenchy, spanning over a decade, was characterized by a bold, often gothic, and undeniably impactful aesthetic. His final year, 2017, showcased a culmination of his signature style, a blend of high fashion and street-influenced elements, infused with a distinctly romantic and sometimes darkly theatrical edge. This is evident across all aspects of the brand's creative output that year, from the ready-to-wear collections to the advertising campaigns.
Givenchy Spring 2017 Campaign: A Neapolitan Rhapsody
The Givenchy Spring 2017 campaign, a cornerstone of the year's creative output, stands as a testament to Tisci's unique vision. Rather than choosing a typical fashion capital, the campaign was shot in Naples, Italy. This unexpected location choice immediately underscores the campaign's departure from conventional expectations. The vibrant energy and raw authenticity of Naples served as the perfect backdrop for Tisci's collection. The video, titled "From Givenchy to Naples, with love," captures the essence of this unexpected pairing, seamlessly blending the refined elegance of Givenchy with the passionate spirit of Naples. The creative direction, naturally, remained firmly under Tisci's control, demonstrating his continued commitment to pushing creative boundaries. The evocative score by Lotic further enhanced the campaign's mood, lending a contemporary, almost otherworldly quality to the visuals. Models like Mariacarla Boscono, with her striking presence, perfectly embodied the campaign's eclectic and powerful aesthetic. This campaign wasn't just about showcasing clothes; it was about storytelling, about creating a mood, and about transporting the viewer to a specific, tangible atmosphere.
Riccardo Tisci Talks Givenchy Spring 2017 Campaign: While a direct transcript of an interview doesn't exist within readily available public sources, we can infer Tisci's creative intent from the campaign itself. His choice of Naples suggests a desire to move beyond the typical glossy perfection often associated with high fashion. The raw, unfiltered beauty of the city speaks to a deeper appreciation for authenticity and a rejection of superficiality, reflecting Tisci's known preference for a more visceral, emotionally resonant approach to fashion. He likely sought to evoke a sense of history, passion, and a certain untamed energy, all intrinsic to the Neapolitan character, and to translate these elements into the Givenchy aesthetic. The music choice, too, points to a deliberate effort to create a unique and memorable sensory experience, aligning with Tisci's overall commitment to innovative and impactful campaigns.
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